Twenty years ago, the people who'd become influencers were already online with nowhere to belong. That gap has repeated itself every few years since — a new kind of creator, making culture before the industry has a name for them, needing something that doesn't exist yet.

I created Weardrobe as their first home, three years before anyone used the word "influencer." I built Fohr as the infrastructure brands still use to reach them today. I co-founded P00LS to turn a creator's audience into equity they owned. That approach — building for what comes next — is what I brought to Skims as it turned shapewear into a five-billion-dollar brand, and to X-energy as it took nuclear power public in the largest nuclear IPO on record.

The work has always been hands-on — design, code, shipped. I lead through the work, as both manager and contributor, building small, high-powered teams with nothing between deciding and making. Every altitude, from the smallest interaction to the brand a company takes public.